Let's start with Emilie Noetzel's notes from her UK Toy Fair tour. No photography was allowed, but she was able to take some notes on key points... (Note: As this is a different region than the US, we may already have some of this stuff in stores. I'll also note some times PR reps show us things as if they are new, but they've been in stores for a bit. No way for us to sort through all that, so here's the lot!)
- Duplo has Jake and the Neverland Pirates
- Classics have new colors and a few new bricks as well as new boxes
- Lego Friends continues with Pop Star themes and a tour bus, pets and online content
- Elves (See Below!) fantasy based role play like Friends
- Frozen and Disney Princesses launch
- City is the #2 property on the market:
-Swamp with boats that actually float
-Starter set with more replay value
-Deep Sea theme, never done before (Atlantis??), floats too
-Space set ots roleplay
-City Square includes around 14 figures
-A LEGO Legoshop!
-Advent calendar in September includes a little remote control car
-Scooby Doo line:
-Presented by a grown man in a Scooby outfit who was very enthusiastic. Adorable.
-5 sets, each containing a collectible Scooby snack
-Mystery Mansion (Haunted castle)
-Mystery Machine with a fully functional work space
-Lighthouse with opening cave
-Zombies glow in the dark
-New bricks: broken glass bricks
-Scooby LEGO cartoon!
-Scooby will be 50 next year
-Largest final series. Chima is coming to an end this year
-Armies fighting/ Fire and ice themes that are very interactive with shooting elements
-You always get a good and bad guy in each set
-Smaller packages with figures and flags, disk shooters to recreate battles
- Ultra Agents:
-Physical with digital interactions
-More carbon in the app bricks so they can be used to navigate the game. If you don't have the app brick needed the app will show you which box you need. The app is also a comic. You can play without that, but in game mini-games will not be available. There are 9+ digital games.
- New Series 13 Minifigures includes a dude in a hot dog costume.
-New eyes in series 5
-Not blind boxed though they may look it.
-Mask of Creation
-6 Masters based on elements (one of them is Jungle)
-Protectors, 6 of them. Each master has a protector
-Online elements. TV and digital content to bring storyline to life
-Bad guys are Skull Spiders, trying to take masks to give to their lord
-Extra baddies, second half of the year, Skull Warriors
-Lots of posability. Low price point. High collectibility.
- DC Comics Super Heroes:
-Jumpers included as a new play element to make minifigures fly
-Good and bad guy in each box
-Jokerland set in June
-Top 7 star product of the year
- Marvel Comics Super Heroes:
-New sets arriving in March. TV adverts will happen when the movie is out in theaters and again when it comes out on DVD.
-There will be an Ant-Man set but it can not be seen yet.
-More Spider-Man this June with Iron Spider-Man, SHIELD Agents and a Sandman figure and Sandman as part of the set..hands made of sand included in the build!
- Star Wars:
-Return of the Jedi Death Star final duel should be the big toy this year. New Vader, Emperor, Luke and 2 Guards.
-Shuttle Tydirium, Han, Leia, Chewy, 2 Endor Rebels, camo gear from when they get to Endor.
-Naboo Starfighter from Phantom Menace- bigger than before, shoots missiles, R2-D2 in it that ejects.
-Flash Speeder from Phantom Menace comes with 6 figures, Gungans, droids, rebels.
-Star Wars Advent Calendar, C3P0, Santa, R2D2.
-Came back full circle into LEGO form. Based on themes from the game. Lots of input from Minecraft community. Age range broader.
-4 new sets launching this year
-More zombies coming
-The little guns shoot
- Ninjago: (More Below!)
-AIRJITSU- Characters learn how to fly. Tool you can build to make them fly. Fly off up to 55 feet
-Big range. New ones coming second half of the year. First half tournament of elements. Second half finding the bad ninja.
-Includes the spinners and flyers
-Lots of mini-figures / New characters
Now let's get into more specifics...
ELVES: Magical elves are poised to take over children’s bedrooms as of spring. The new LEGO Elves sets take seven- to twelve-year-olds on a journey into a mystical new LEGO world. The product line is centered around the exciting story of Emily Jones, a Girl who enters the secret realm of the elves by chance. Here she meets Aira, Farran, Naida and Azari – four elves with different personalities. Together with them she experiences thrilling adventures on her search for four keys to open a portal and finally return back home. LEGO Elves sets combine magical details and fantastical mini-doll figures for varied building fun and exciting role-play.
The six new LEGO Elves sets with their numerous colorful elements and imaginative details will delight children aged seven and upwards. The focus of the sets is firmly on building: with The Elves’ Treetop Hideaway the magical portal that transports Emily into the world of the elves must firstly be built. A moving roof of leaves, a magic bucket lift and
a ladder can all be added onto this treetop-shaped hideout. Once complete, this set inspires children to take on the roles of the mini-doll figures Emily, Azari and Farran who are in search of the four keys which will enable Emily to return to her own world. The set features lots of magical Details that make the hearts of young elf fans beat a little higher; these include a magic potion, Earth Elf Farran’s secret hollow and a little panther cub.
Naida’s Epic Adventure Ship enchants with its maritime details. The fantastical ship features floating clam shell seats, a map, a telescope, a galley and a diving board. Also, the ship’s wheel can be used to turn the sail. With this set children can engage in role-play and help to find the magical keys to allow Emily to go back home. The new LEGO Elves products bring together building fun and imaginative stories to offer children a magical universe packed full of adventures.
Overview of all LEGO Elves sets
On sale as of March 2015
Art. no., Name, RRP*
41071 Aira’s Creative Workshop € 9.99
41076 Farran and the Crystal Hollow € 14.99
41072 Naida’s Spa Secret € 19.99
41073 Naida’s Epic Adventure Ship € 29.99
41074 Azari and the Magical Bakery € 29.99
41075 The Elves’ Treetop Hideaway € 49.99
NINJAGO: The brave heroes from the LEGO Ninjago world are once again set to conquer kids’ bedrooms. As of March 2015, eleven new fantastical sets will be available. This time the Ninja are off on a danger-filled journey to find their friend Zane. Together they have to win Master Chen’s Tournament of Elements and overcome the powerful Anacondrai. The LEGO Ninjago play world has been a hit with kids since 2011. It takes children aged between six and eleven off to the adventurous world of the Ninja. The new detailed sets provide exciting functions for unlimited playing fun and action in children’s bedrooms. There will also be new episodes of the TV series in 2015 to accompany this popular LEGO range.
The adventures of the popular Ninja are set to continue in 2015 with eleven new LEGO Ninjago sets. In the Tournament of Elements the courageous heroes have to face their opponent Master Chen and his Anacondrai. The Mobile Ninja Base will support them in this: The powerful six-wheel vehicle boasts numerous functions that come into action during play. Master builders aged eight and upwards can separate the command centre to reveal the hidden spring-loaded dual shooter. The fold-open dual cockpit makes it easier for small hands to access the command room. Six minifigures and many accessories, including a sword and fang blade hammer, promise thrilling battles.
Cole’s Boulder Blaster is a powerful vehicle in the fight against the Anacondrai: With eight missiles and a spring-loaded firing mechanism, it is an impressive means of defense. The rotating gear wheels and adjustable wings are sure to be a hit with Ninja fans aged seven and upwards. Together with their friends they can spend entire afternoons building,
playing and putting themselves to the test in the Tournament of Elements.
Who owns the set Condrai-Copter, has a clever vehicle: It has a net shot which can be used to throw huge nets over the enemy. In addition, the adjustable wings can be switched from flight to attack mode. Children aged seven and over are faced with the crucial question: Who do they want to belong to? After all, the Anacondrai are also ingenious and well equipped. The LEGO Ninjago product series stands for fast-moving and varied playing fun for children of primary school age. The sets encourage action packed and multi-facetted role playing together with challenging building fun.
Overview of the LEGO Ninjago sets
On sale as of March 2015 (These are out now in the states)
Art. no., Name, RRP*
70752 Jungle Trap € 6.99
70753 Lava Falls € 9.99
70754 ElectroMech € 14.99
70755 Jungle Raider € 19.99
70745 Anacondrai Crusher € 19.99
70746 Condrai Copter Attack € 29.99
70747 Boulder Blaster € 34.99
70748 Titanium Dragon € 39.99
70749 Enter the Serpent € 49.99
70750 Ninja DB X € 79.99
In another first, the Scooby Gang will be animated in LEGO form. In 2015, fans can look forward to a 22-minute LEGO special, featuring Scooby-Doo, and produced in partnership with Warner Bros. Animation. In addition, Warner Bros. Animation will also be producing made-for-video movie titles, which will be released by Warner Bros. Home Entertainment in the coming years.
“Fans always wonder which properties may come to life in LEGO form, and this year we are thrilled to bring all of the mystery, humor and hijinks of the Scooby-Doo universe to life in LEGO toys and animated content,” said
Jill Wilfert, vice president, licensing & entertainment at The LEGO Group. “We constantly review properties to find those with global reach, great characters and stories and inherent building and role play opportunities, and we think that Scooby-Doo delivers on all of these while also driving strong appeal among collectors and today’s parents who have strong nostalgia for the LEGO brand from their own childhood.”
“Scooby-Doo and his whole Gang are known and loved by kids and adults alike around the world and we are proud to partner with LEGO Group to continue to entertain new generations of fans and bring everyone’s favorite Great Dane to the unique interactive world of LEGO play,” said Karen McTier, executive vice president, Domestic Licensing and Worldwide Marketing, WBCP.
“As animators, we always aim to find fun and inventive ways to connect with the audience and tell new stories with our characters,” said Sam Register, president, Warner Bros. Animation and Warner Digital Series. “Scooby-Doo and LEGO fans share so much affection for the characters and the brand, and we are so pleased to finally bring these two worlds together.”
We have only just begun!! Keep it locked in to Idle Hands for tons of Toy Fair 2015 coverage from around the world!
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