Thursday, June 19, 2014

Nickelodeon Reveals Merch Lineup for Teenage Mutant Ninja Turtles 2014

Nickelodeon today announced the full merchandising roster for the highly anticipated Paramount Pictures theatrical movie, Teenage Mutant Ninja Turtles, directed by Jonathan Liebesman, written by Josh Appelbaum and André Nemec and Evan Daugherty and produced by Michael Bay, arriving in theaters August 8. A full lineup of products inspired by the film will be available this summer through the holiday season, bringing to life the film’s thrilling action and adventure. “Teenage Mutant Ninja Turtles is hotter than ever, and Paramount Pictures’ upcoming film is poised to be a smash hit,” said Pam Kaufman, Chief Marketing Officer and President of Consumer Products, Nickelodeon. “Our licensees and retail partners have done an incredible job of adapting the movie into experiences and products that encompass the action and adventure of the franchise, enabling Turtles super-fans to live out their most memorable movie moments.”

“Our film marketing campaign will benefit from the strong market position of the Nickelodeon consumer products program for the property worldwide,” commented LeeAnne Stables, President of Consumer Products and head of global partnerships for Paramount. “The Nickelodeon team has delivered an impressive effort to build awareness across retail for this exciting movie ahead of release this August.” Target will be the official destination for exclusive Teenage Mutant Ninja Turtles movie toys beginning July 13 in-store and July 20 on Teenage Mutant Ninja Turtles movie-related products will be available in all major retailers from mass to specialty from Walmart and Toys“R”Us, to and Hot Topic, to name a few.

Joining previously announced master global toy licensee Playmates Toys and global construction partner, LEGO, consumers can expect to see more than 100 new products roll out in all categories including publishing, home décor, apparel, jewelry and accessories. Confirmed partners include Activision Publishing, Inc., Insight Editions, Paramount Home Entertainment, Rubie’s Costume Co., Zack Designs and more. The complete lineup of partners on board for Teenage Mutant Ninja Turtles
movie includes:

- Toys and Video Games from Playmates Toys, LEGO and Activision Publishing, Inc.
- Apparel, Accessories and Costumes from ACI; Accutime; Bentex; Berkshire; Bioworld; Crocs; FGX International; Freeze; Handcraft; Hanover; H.E.R. Accessories; High Point; Isaac Morris; LF USA; MZ Berger; Nouveau; Pan Oceanic; PS Brands; Richard Leeds and Rubie’s Costume Co.
- Home Décor from Accessory Innovations; Global Designs Concepts; Loungefly; Thermos and Zak
- Publishing and Home Entertainment from Insight Editions (which we showed you HERE) and Paramount Home Entertainment.

Here are the specifics on the Playmates line (images from Booyakasha news and the_real_slash. Official images from Playmates.) ...

Action Figures
The action figure collection will include basic action figures, 11-inch figures and deluxe feature figures. The action figures are highly detailed, fully articulated and uniquely sculpted to reflect the Turtles' appearance in the movie. In addition, each figure comes equipped with unique accessories. The basic action figures vary in heights from 4.0 inches to 5.5 inches. The collection includes Leonardo, Donatello, Michelangelo and Raphael, as well as Splinter, The Shredder, Foot Soldier, April O'Neil and Raphael in Disguise. The 11-inch figure collection includes the four Ninja Turtles.

So...wait...if they WERE teens...and now they are not...why are they Teenage Mutant Ninja Turtles??? ...My brain hurts.

Basic Figures Official Images

11 inch Figures Official Images

The Combat Warrior Deluxe Figures are highly detailed, fully articulated and uniquely sculpted, with heights ranging from 5.25 inches to 6 inches. The Turtles' legs can be squeezed to trigger battle actions. The collection includes Leonardo with quick cut katana action, Donatello with smack-down spinning staff action, Michelangelo with triple terror twist nunchuck action and Raphael with serious slashing sai action.

The Turtle Assault Van is packed with ninja action features, allowing kids to drive the Turtles into their next battle and recreate their favorite scenes from the movie. Features include a spring-powered Turtle torpedo, launching luge assault vehicle, pop top hatch and side attack ramp. The control cabin holds the basic Ninja Turtles action figures.

Role Play Gear
With the Ninja Combat Gear, kids can transform themselves into one of their favorite heroes in a half shell from the film. Each set includes the Turtles' signature weapon and bandana, allowing kids to see if they have what it takes to become a Ninja Turtle. The collection includes Leonardo with katana sword, bandana and two hand guards, Michelangelo with Nunchuck, bandana and two hand guards, Raphael with two Sais and bandana and Donatello with Bo Staff and bandana.

In this modern-day iteration of the popular franchise that has captivated audiences of all ages for decades, the Turtles must work with fearless reporter April O’Neil (Megan Fox) and her wise-cracking cameraman Vern Fenwick (Will Arnett) to save New York City and unravel Shredder’s diabolical plan. Based on the Teenage Mutant Ninja Turtles characters created by Peter Laird and Kevin Eastman, written by Josh Appelbaum & André Nemec and Evan Daugherty, Teenage Mutant Ninja Turtles is produced by Michael Bay (director and executive producer of the blockbuster Transformers franchise), Andrew Form, Brad Fuller, Galen Walker, Scott Mednick and Ian Bryce, and directed by Jonathan Liebesman (Wrath of the Titans).

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