Saturday, February 15, 2014

Toy Fair 2014: Mattel's Toy Fair Sneak Peek with Barbie, Batman, Marvel Hot Wheels, Monster High & More

As our beloved toy companies jump on the internet and, one by one, painfully blow the excitement of Toy Fair by revealing their key items, Mattel took to the web and, very quietly, decided to show off a nice sampling of their 2014 lines, saving the ultra, mega, super awesome stuff for the big show. THERE'S A LESSON TO BE LEARNED HERE, REST OF THE TOY INDUSTRY!! Let's take a look at what Mattel's got on tap...


Disney Princess Glitter Glider Castle Playset
ARP: $39.99 | Ages 3+ years | Available: July 2014
This playset brings the Disney Princess Little Kingdom to life in an exciting and dynamic new way. Cinderella and Gus can slide down two winding slides and glide around the ballroom, get ready for the ball and slide down to the spinning dance floor. Playset also includes a dining room table and accessories.




Disney Princess Glitter Glider Doll Assortment
ARP: $7.99 | Ages 3+ years | Available: June 2014
Girls' favorite Disney Princess characters and their fairytale friends are ready to dash to the royal ball! Dressed in special glittery MagiClip™ fashions on wheels, Ariel and Flounder; Sleeping Beauty and her adorable owl; and Rapunzel and Pascal gracefully glide around their kingdoms with just a simple push.


Disney’s Planes: Fire and Rescue Action Shifters Burning Bridge Rescue
ARP: $34.97 | Ages 4+ years | Available: May 2014
Centers around a key moment in the new film where Dusty has his spirit tested. Can he fight a ferocious fire on the bridge and save his buddies from danger? Place the fire targets on the bridge, then using the Action Shifters™ lever, fly Dusty around the track. Send him up the waterfall to collect supplies and towards the bridge to put out the flames. Includes 1 track set, multiple fire targets, Dusty Crophopper and a trolley.

Disney’s Planes: Fire and Rescue Fire Blastin’ Dusty Crophopper
ARP: $49.99 | Ages 4+ years | Available: June 2014
Help town hero Dusty Crophopper put out the blaze by scooping up water balls and racing to the rescue. Then, take aim, pull the lever and shoot the water balls at the fire targets to take them out. Comes with multiple fire targets and multiple “water” balls that store plane pontoons. Realistic sounds and phrases triggered by “Smart Sound” technology enhance the play.


Hot Wheels Marvel Avengers Assemble Hulk Smash Spin-Out Track
ARP: $19.97 | Ages 4+ years | Available: June 2014
Hot Wheels® track set themed to Marvel Avengers Assemble cartoon show. As Hulk spins, launch the Abomination car at him. He will smash the car in mid-air with his powerful fists! Features a 4-speed launcher, a jump ramp, and a Hulk figure with spinning, smashing fists. Includes a 1:64 basic car representing Abomination, a classic archenemy of the Hulk.



Hot Wheels Marvel Character Car Assortment
ARP: $3.47 | Ages: 4+ years | Available: June 2014
All-new 1:64 scale Marvel vehicle assortment. Features Marvels most popular heroes and villains re-imagined and brought to life as a Hot Wheels® car! Includes 12 unique vehicles, such as Captain America, Spider-Man, and Iron Man.





Hot Wheels Marvel The Amazing Spiderman 2 Speed Circuit Showdown Spider-Man vs. Electro Play Set
ARP: $29.99 | Ages 4+ years | Available: March 2014
Hot Wheels® track set themed to 2014 feature film, The Amazing Spider-Man 2. Features a battery-powered booster, figure 8 track for continuous play, and The Amazing Spider-Man 2 authentic design and theming. Includes a 1:64 basic car representing Electro (played by Oscar winner, Jamie Foxx), the main villain in the movie.

Hot Wheels Marvel Ultimate Spider-Man Web Swing Drop-Out Play Set
ARP: $14.97 | Ages 4+ years | Available: March 2014
Hot Wheels® track set themed to the Ultimate Spider-Man animated cartoon. Includes a 1:64 basic car representing Venom, a classic archenemy of Spider-Man. Make Spider-Man’s web swing back and forth and then launch the Venom car toward him – the vehicle will either “escape” (get past the web), get knocked off the track by the web, or get caught in the web.



Imaginext DC Super Friends RC Transforming Bat Bot
ARP: $69.99 | Ages 3-8 years | Available: June 2014
Remote-controlled Batman tank features a light up cockpit and exciting sound effects and phrases. The tank is able to move in a 360-degree circle and features two claws and a disc launcher for defense.




Max Steel 6-inch Turbo Fighters Basic Figure Assortment
ARP: $9.99 | Ages: 4+ years | Available: February 2014
Unlock your inner hero with this assortment of 6-inch basic figures based on characters from the Max Steel® animated series! Assortment includes: Double Attack™ Max Steel™, Ferrus™, Turbo Stealth™ Max Steel™, Chomp Link™, Earth Elementor™, Dredd™, Cytro™, Ven Ghan™, Turbo Whip™ Max Steel™, Metal Elementor™, Toxzon™, and Water Elementor™. Each figure is fully articulated and features multiple points of articulation!


Sofia the First Magical Royal Prep Academy
ARP: $80.00 | Ages 3+ years | Available: September 2014
Magical multi-level playset boasting colorful themed rooms, including music and art classrooms, a formal dining area, and even a rooftop deck. Features three floors (with nine rooms) and a working elevator! Includes Princess Sofia character and removable d├ęcor (such as furniture, kitchenware, and even a grand piano!)

Sofia the First Tea Party 10-inch Feature Doll
ARP: $54.99 | Ages 3+ years | Available: September 2014
Have a magical tea party picnic with Princess Sofia and Clover the Rabbit! Bring Clover and four interactive tea party accessories close to Sofia to hear more than 40 fun phrases! Includes a golden, tiered dessert tray and picnic basket, which opens to store the teapot, two teacups, two cupcakes and a pink-and-white picnic blanket.


Barbie Endless Curls Doll
ARP: $24.97 | Ages 5+ years | Available: June 2014
Barbie® always delivers the very best in hair play and this year is no exception. With three different types of no-heat curling tools (two irons and a set of traditional rollers) girls can easily create countless styling possibilities, transforming Barbie®’s hair without heat or water. Try a braid, a bun or a headband with color-change hair. Add streaks color streaks or twists. It’s “hair-raising” fun! Additional styling accessories include a brush, two barrettes and label-art rubber bands.


Barbie Entrepreneur
ARP: $12.99 | Ages 3+ years | Available: June 2014
After 150+ careers Barbie® doll has finally decided to start a business of her own! Her “smartphone,” tablet and briefcase are the tools of her trade and always by her side. Ready for the next big pitch, Barbie® Entrepreneur doll wears a sophisticated dress in signature pink that features modern color blocking and a sleek silhouette. Luxe details, like a glam necklace, cool clutch and elegant hairstyle, are smart, professional touches.



Barbie Loves Girl Scouts Assortment
ARP: $12.97 | Ages 3+ years | Available: August 2014
Barbie® is ready to sell cookies for the cause! These keepsake dolls wear Girl Scout-inspired uniforms with Barbie® signature style (meaning plenty of pink touches!). Includes sweet accessories, including a Girl Scout sash with badges, charming Girl Scout cap, and a handy bag  A pretty ponytail and fabulous boots complete the scout-acular look!


Barbie Sisters Camper
ARP: $99.97 | Ages: 3+ years | Available: June 2014
Barbie®, her sister, and their friends are off to go camp in style with their camper playset – the cab even detaches to transform into a car-cuzzi! Features everything a doll could need for first-class glamping including: a lemonade dispenser in the kitchen, a grill that flips over to become a table for indoor or outdoor dining, and plenty of room for friends to join the fun! Includes fun camp-themed accessories (and necessities), like a frying pan, chairs, and smores!

Barbie Sparkle Studio Doll
ARP: $24.97 | Ages 3+ years | Available: June 2014
Add sparkle to your world! With the Sparkle Studio™ doll, girls can glitter and glam up Barbie® doll’s wardrobe to make it really shine. The set comes with the tools to allow easy customization in three simple steps. Choose a design and a fashion - one dress, two tops and two skirts are included! Use the burnishing tool to rub, apply the design to the fashion and remove the adhesive paper - the set comes with three patterned adhesive papers! Remove the plastic cover paper, and use one of the two refillable glitter pens to cover the design with pink or silver glitter. Swipe away the excess with the brush for an amazing look every time!



And a quick look at the Barbie Wizard of Oz doll line...




Monster High Fusion Doll Assortment
ARP: $20.99 | Ages 6+ years | Available: June 2014
In a freaky twist of adventure, our favorite Monster High® ghouls get accidentally fused together in ways never seen before! Choose from Lagoonafire™ (a mix of Lagoona Blue® and Jinafire Long®), Dracubecca™ (a fusion of Draculaura® and Robecca Steam®), Cleolie™ (a combination of Cleo de Nile® and Toralei®), Clawvenus™ (a blend of Clawdeen Wolf® and Venus McFlytrap®) and Neighthan Rot™ (a unicorn-zombie boy). Accessories include a to-die-for purse for each - except Neighthan Rot™, who has a hat with a hole cut out for his unicorn horn.

Monster High Inner Monster Feature Assortment
ARP: $21.97 | Ages 6+ years | Available: June 2014
Monsters have feelings too! Customize the expressions of these creepy cool creatures by changing their eyes, facial expressions and their fashions! Sets include one full doll with eye-changing feature, one interchangeable face plate, a peggable/interchangeable skeleton and chest plate, inner piece count, over-the-top fashion, accessories, purse, doll stand, brush and fill-in-the-blank diary. Choose from three killer options: Fearfully Feisty n Mad Love*, Spooky Sweet n Frightfully Fierce* and Scared Silly n Shockingly Shy*

Monster High Recharge Chamber
ARP: $44.99 | Ages 6+ years | Available: August 2014
At the riveting climax of the Monster High® movie, Freaky Fusion, the beast ghoulfriends of Frankie Stein® rally around to give her back her spark with this hair-raising Recharge Chamber! Comes with a one-of-a-kind Frankie Stein® doll wearing a voltageous fashion and shocking shoes. Place her in the chamber, and press the button for hair-raising fun - her hair literally rises into a shocking ‘do! Press the light again for a spooktacular light show for clawesome room decor.

New York Toy Fair is mere DAYS away, so keep checking back for more!
Check in on our Flickr Galleries regularly for extra images from these sets and more!

Note to websites looking for news: Please credit us. If you are grabbing pictures, only grab half at the most of what we are showing and link back for the rest. We appreciate your interest and thank you for your cooperation!

1 comment :

  1. Thank you very much for this post. I pinged you for the Girl Scout Barbies.

    http://littlefallofrain.wordpress.com/2014/07/22/mattel-girl-scouts-barbie-is-a-girl-scout/

    ReplyDelete