Thursday, February 27, 2014

Toy Fair 2014: Guardians of the Galaxy Action Figures, Roleplay & More

We've done more than a couple of stories on Marvel Studios' Guardians of the Galaxy, mostly because it was brought to life by James Gunn, the man who gave us Slither and Super...and the idea of him bringing a Marvel Comics epic to the big screen made many a heart burst from sheer joy, much like when we heard Joss Whedon would be handling The Avengers!! It's an amazing time to be a Marvel fan, and so we had high hopes (but low expectations) for Hasbro's Guardians of the Galaxy toy line. The Iron Man 3 toy line brought us from Marvel Universe levels of articulation and overall quality (in the Iron Man 2 line), to a dumbed down, barely articulated figure line with soft sculpts and limited paint applications. It was our sincerest hope that those figures gathering dust on the pegs would usher in a new era of quality and innovation combined, making toy lines both children AND collectors would snap up on site. I'd say the results are mixed.


MARVEL’S GUARDIANS OF THE GALAXY is a brand new, space-faring adventure blasting off in theaters on August 1, 2014 and expanding the boundaries of the MARVEL STUDIOS cinematic universe further than ever before. The film follows a diverse team of five aliens, lead by PETER QUILL of Earth (a.k.a. STAR LORD) and featuring GAMORA, DRAX THE DESTROYER, GROOT and the wisecracking, genetically modified ROCKET RACCOON. Together, these self-described Guardians of the Galaxy will team up to defeat cosmic evil that threatens the entire universe.

Hasbro will celebrate the world of GUARDIANS OF THE GALAXY with a new toy line featuring innovative new electronic figures, role-play items and a galaxy’s worth of incredible spaceships and aliens.

Items from the 2014 MARVEL’S GUARDIANS OF THE GALAXY Hasbro product line include the following:

Action Figures

MARVEL’S GUARDIANS OF THE GALAXY BATTLE GEAR 2-Pack Action Figure Assortment
(Ages: 4 and up /Approx. Retail Price: $5.99/Available: July 2014)
Blast off into adventure with MARVEL’S newest band of heroes! Kids can re-create the excitement of the film MARVEL’S GUARDIANS OF THE GALAXY with these 2-packs of 2.5-inch scale, mini-action figures inspired by the characters in the film. The 2-packs feature the film’s signature alien heroes and villains, plus an assortment of customizable BATTLE GEAR weapons! All of the figures are compatible with the GUARDIANS OF THE GALAXY SPACECRAFT vehicles, sold separately. There are five two-packs to collect, each sold separately.  The lineup includes:

Star-Lord and Gamora
Star Lord and  Ronan
Drax and Korath
Groot and Rocket Raccoon and a Sakaaran Trooper
Groot and Rocket Raccoon and a Nova Corps Officer

Note in the images there is some discrepancy between in package and out of package paints, mainly the absence of (most) metallic paints in package.






















Future 2 packs may include:
Drax and Thanos
There was also a Groot and Rocket vs Badoon Warrior revealed earlier, but James Gunn has since stated The Badoon are not owned by Marvel Studios, which is why the Sakaaran have been swaped in.

MARVEL’S GUARDIANS OF THE GALAXY 5-Inch Action Figures
(Ages: 4 and up /Approx. Retail Price: $9.99/Available: July 2014)
Blast off into adventure with MARVEL’S newest band of heroes! Kids can re-create the excitement of the film MARVEL’S GUARDIANS OF THE GALAXY with these 5-inch scale action figures featuring the alien heroes of the GUARDIANS OF THE GALAXY! Each RAPID REVEALERS figure has hidden reveal when you squeeze the character’s legs together. Five characters to choose from, including ROCKET RACCOON, GROOT and STAR LORD, each sold separately.

Not sure if this line is the same as the Battlers line, which are traditionally 6 inches, but here are pics either way.




MARVEL’S GUARDIANS OF THE GALAXY TITAN HERO SERIES Action Figures
(Ages: 4 and up /Approx. Retail Price: $9.99/Available: July 2014)
Kids and collectors alike will have big fun with these large scale action figures based on MARVEL’S newest film MARVEL’S GUARDIANS OF THE GALAXY! STAR LORD and ROCKET RACCOON each feature five points of articulation and each come with their signature battle blaster.  Each figure packs a lot of play at a great price point! Each sold separately.



MARVEL’S GUARDIANS OF THE GALAXY LEGENDS INFINITE SERIES Action Figures
(Ages: 4 and up /Approx. Retail Price: $19.99/Available: July 2014)
Kids and fans can collect their favorite characters from MARVEL’S newest film MARVEL’S GUARDIANS OF THE GALAXY in this INFINITE SERIES LEGENDS assortment. These impressive 6-inch scale figures feature detailed articulation and detailed sculpting and deco. Figures include STAR LORD, ROCKET RACCOON and more. Collect all six figures to build the GROOT Build-A-Figure! Each figure sold separately. On display were:

Gamora
Star-Lord
Rocket Raccoon
Drax
Comic Version Nova
Comic Version Iron Man














MARVEL’S GUARDIANS OF THE GALAXY Spacecraft Assortment
(Ages: 4 and up /Approx. Retail Price: $14.99/Available: July 2014)
Blast off into adventure with MARVEL’S newest band of heroes! Kids can re-create the excitement of the film MARVEL’S GUARDIANS OF THE GALAXY with these exciting vehicles based on spacecrafts from the film. Each PURSUIT SPACECRAFT features a surprise reveal battle mode and comes with a 2.5-inch scale pilot figure from the film. The PURSUIT SPACECRAFT assorted ships are compatible with all the 2.5-inch scale figures in the BATTLE GEAR 2-Pack line (sold separately). There are three PURSUIT SPACECRAFT ships to collect, each sold separately.

 

MARVEL’S GUARDIANS OF THE GALAXY BATTLE FX STAR LORD Action Figure
(Ages: 4 & up /Approx. Retail Price: $19.99/Available: July 2014)
The leader of MARVEL’S new super-team is ready for battle in this 12-inch scale electronic figure! STAR LORD is ready to lead the GUARDIANS OF THE GALAXY with light-up mask, authentic movie voice and sound effects, signature battle blasters and accessories. Requires two AA batteries. Demo batteries included.




MARVEL’S GUARDIANS OF THE GALAXY MILANO Starship
(Ages: 4 and up /Approx. Retail Price: $24.99/Available: July 2014)
Blast off into adventure with MARVEL’S newest band of heroes! Kids can re-create the excitement of the film MARVEL’S GUARDIANS OF THE GALAXY with STAR LORD’S own flagship, the MILANO. The GUARDIANS OF THE GALAXY MILANO Starship features electronic lights and battle sounds, firing missiles, and comes with a 2.5-inch scale STAR LORD action figure. The MILANO Starship is also compatible with all the 2.5-inch scale figures in the BATTLE GEAR 2-Pack line (sold separately), and can fit three figures inside the cockpit.



MARVEL’S GUARDIANS OF THE GALAXY BIG BLASTIN’ ROCKET RACCOON Electronic Action Figure
(Ages: 4 and up /Approx. Retail Price: $39.99/Available: July 2014)
The breakout character of MARVEL’S 2014 film MARVEL’S GUARDIANS OF THE GALAXY comes to life in toy form in this feature-packed 8-inch electronic action figure. ROCKET RACCOON’S signature weapon spins and lights up at the press of a button, and the action figure reacts with electronic movement, lights, voice and sounds! Requires four AA batteries. Demo batteries included.






Role Play

MARVEL’S GUARDIANS OF THE GALAXY STAR LORD Role Play Set
(Ages: 4 and up /Approx. Retail Price: $14.99/Available: July 2014)
Kids can pretend to be the leader of the galaxy’s newest team of heroes with this role-play set based on MARVEL’S 2014 film MARVEL’S GUARDIANS OF THE GALAXY! This set includes a role-play mask and blaster based on STAR LORD’S signature accessories in the film. The blaster even fires two included NERF darts up to 40 feet!


MARVEL’S GUARDIANS OF THE GALAXY ROCKET RACCOON ACTION Mask
(Ages: 4 and up /Approx. Retail Price: $19.99/Available: July 2014)
Kids can pretend to be the breakout character of MARVEL’S 2014 film MARVEL’S GUARDIANS OF THE GALAXY with this amazing ROCKET RACCOON ACTION Mask. Kids can actually make the mask’s mouth, eyebrows and ears move, for role-playing fun with the galaxy’s fiercest and funniest raccoon!



MARVEL’S GUARDIANS OF THE GALAXY STAR LORD QUAD Blaster
(Ages: 4 and up /Approx. Retail Price: $19.99/Available: July 2014)
Kids can pretend to be the leader of the galaxy’s newest team of heroes with this blaster based on MARVEL’S 2014 film MARVEL’S GUARDIANS OF THE GALAXY! Based on STAR LORD’S signature weapon in the film, the QUAD Blaster expands to reveal double blasters and fires four included NERF darts!




 Photography by Galaxia Siandre
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