Saturday, January 25, 2014

Toy Fair 2014: K'NEX Plants Vs Zombies

K’NEX Brands is pleased to announce the launch of an exciting range of Plants vs. Zombies™ construction toys which will really capture the unique appeal of this globally successful license.

K’NEX Brands and PopCap Games (a division of Electronic Arts) have forged an agreement that will see the development of a range of exciting construction sets combining the unique properties of the K’NEX building system with best-loved characters and themes from the video gaming phenomenon. Fans of Plants vs. Zombies will be able to translate the fun from their digital screen to constructing Plants vs. Zombies neighbourhoods in their own homes.

Retailer pre-order indo has the following listed for release:

Mystery Packs (blind packaged figures): 8 different figures to hunt for; 4 plants and 4 zombies.
Zombies: Basic, Conehead, Mummy, Cowboy
Plants: Sunflower, Peashooter, Bonk Choy, Bloomerang.

Small scale sets include Wall-nut Bowling and Pirate Ship

Medium size sets include a Cone themed set we can't make out the name of, and Football Mech (again, can't make out the real name)

Large sets include Wild West Showdown and Jetpack Zombie Attack

XLarge set is Pirate Seas Plank Walk

A worldwide hit, Plants vs. Zombies has won over 30 Game of the Year awards and is particularly popular with boys 6-12, making it a perfect licensing partner for K’NEX. The recent, much anticipated launch of Plants vs. Zombies 2: It’s About Time further established the game’s credentials, with over 25 million downloads within just a few weeks of launch.

Paul Fogarty, Managing Director of K’NEX UK, comments:
“We are delighted to be able to deliver a range of Plants vs. Zombies buildings sets for the game’s many millions of UK fans. This addition further strengthens our portfolio of powerful licensed construction sets that showcases the open-ended play and creativity of K’NEX with the characters that children love, and delivers our promise of Building Worlds Kids Love.”

The Plants vs. Zombies sets from K’NEX, which will include popular characters from the game such as Sunflower, Wall-nut, Peashooter, Zombie and Mummy Zombie, join the company’s strong lineup of leading licenses including Angry Birds™ and Super Mario™.

Photography by H and K Photography UK -

Keep watching for more Toy Fair reports as there is still a ton of stuff to get through.
Check in on our Flickr Galleries regularly for extra images from these sets and more! 

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