...And with that opening teaser, we present two advertisements that reveal..well..not much...but spark a fire collectors love to poke at and watch grow into reality. It's Possibility. Today's licensing offerings are tomorrows new action figures on the pegs!
So here we see Sony pushing what we'll assume they believe to be their heavy hitters for the year which include City of Bones, Cloudy 2 (Cloudy with a Chance of Meatballs AKA the best name for a movie ever): Revenge of the Leftovers, After Earth, Smurfs 2, Robocop and Ghostbusters. That last one is the most exciting for me as i'm a huge fan. With Mattel wrapping up their direct to consumers toy line, perhaps it will be time for someone else to jump in there and make all those fantastic monsters they would barely touch upon and more importantly, give us a newly sculpted GB crew with individual bodies so they don't all look like the same guy with a new head. NECA would probably love a chance to get back into that game, having nade GB figures in the past but never offered the opportunity to tackle the humans! Jakks released a horde of product for the first Smurfs movie and while we saw rows of this merch on clearance at Toys R Us, I don't see a reason why they wouldn't dive in again. Back to NECA again, who may still hold the license for the original Robocop, so it stands to reason they'd get first dibs on the new film.
City of Bones was a license I didn't know anything about, so I went agoogling. Want to see the trailer?
With Harry Potter done and Twilight wrapped up, only Hunger Games remains as a source for unending merchadising and tween love. NECA has that license wrapped up, so City of Bones could be that next big thing companies are looking for. Knowing how cautious they usually are, especially now when the economy is in the crapper, they might shy away until they have stronger numbers supporting a full push..sort of like what happened when Twilight first came on the scene. NO ONE in the industry really knew what it was and those who took the plunge are happier today for it! This one might be too risky though, and the subject matter being so adult doesn't leave room for many companies ..but this could be another job for NECA.
After Earth is a new Will Smith and son Scifi epic that's got people buzzing. To get you up to speed...
This one seems like it leaves room for some of the more kid friendly companies like Jakks, The Bridge Direct and Spinmaster to take a bite, but it seems like a one shot movie and therefore a risky proposition. You'll recall I Am Legend had all that hype behind it and still..not one toy. They just don't make toys for every big geek-friendly movie anymore! Only time will tell on this one.
There's a ton more from UK Toy Fair to sift through so sit tight and check back often!