Wednesday, April 25, 2012

Avengers Pre-Show: Philosophy, Marketing and the Arts

NINE MORE DAYS!!! Just over a week until the Avengers movie is dropped on our dizzy nerd craniums ...and then we have to find something else to live for. SAVOR THE MOMENT!!! Savoooooooor. Some points of interest for you...

The Avengers and Philosophy: Earth's Mightiest Thinkers - Avengers assemble! Tackling intriguing dilemmas and issues that no single great philosopher can withstand, this powerful book enlists the brainpower of an A-list team of history's most prominent thinkers to explore the themes behind the action of Marvel Comics' all-star superhero team.

Arms you with new insights into the characters and themes of The Avengers
Deepens your appreciation both of The Avengers comics and the Joss Whedon movie adaptation
Answers the philosophical questions you've always had about Earth's Mightiest Heroes, including: Can a reformed criminal become a superhero? Can an android love a human? If a hero beats his wife, is he still a hero?
Helps you think differently about the members of the superhero team—Captain America, Iron Man, Thor, and the others

This thought-provoking book will help you understand this band of superheroes better, whether you've followed the Avengers for years or are a Joss Whedon fan just getting to know them.

The Avengers Limited Edition Boxed Set - Found among retailers across the waters! Includes comics, Four Eaglemoss Figures (Thor, Captain America, Iron Man and Hulk), a hardcover encyclopedia (of the Avengers, natch'..208 pages), 5 pictures of the Avengers characters and a movie poster. There is some mention of the 3d Blu-ray/ Blu-ray combo pack, but I believe you are meant to buy the boxed set now and when the disks come out in August (? ), you can redeem them with a gift card included. Additional pic of the (possible) figures included in the set courtesy of Syl Duverne.

Battling Poster Art - Let's face it...the art for the most epic of Marvel movies to date has been...wanting. Posters range from uninspired to woefully photoshopped. Then along came Venom420 of the Super Hero Hype forums with his excellent, understated, classy and completely awesome art for each hero in the film. Check it...

Now, Mondo steps up with their own artistic interpretations of each hero for the Avengers film. My money would still go to Venom420...if someone would buy his art and make a print set from it! Each Mondo poster was revealed as an exclusive to a different mega site with Captain America going to Wired, Iron Man to IO9, Hulk on Bad Ass Digest and Thor on Black Widow and Hawkeye have already been released, and have already sold is the way of the Mondo poster. If you want any hope of buying one of the others, better follow Mondo on twitter for your warning of when they will drop!


Retailers Prepping the Cash Registers - Hasbro has already unleashed a full line of action figures, vehicles and role play items for the Avengers film, with much more to come. LEGO's building sets have also dropped at Toys R Us. Now the mega retailers are preparing for the onslaught of consumers, hyped up after watching their favorite heroes in battle on the big screen and ready to slap down a chunk of change for merchandise they can call their own. Matt Booker of Automatic Comics sends over an image from his local UK Toys R Us and notes that the Marvel LEGOs have not yet arrived, but the store has their graphics ready, including a beautiful shot of the movie Amazing Spider-Man fighting The Lizard for the impending MEGA Bloks drop for their building sets! Dan Curto, master toy collector and Mars Attacks/ Star Wars card sketcher supreme dropped a picture from his local Toys R Us here in the states, all ready stacked with Avengers merch. I recently visited a local Target store and found monstrous green footprints embedded (or colorformed, depending on your imagination) in the floor and when I looked up to find the source, found The Hulk bounding overhead! Mad fun.

Be The Hero - Last up is another look at the mind blowing prop replicas of eFX. We last got to drool over these items at Wondercon. Now eFX gives us a heads up that "fans who are interested in ordering these incredibly detailed replica collectibles can send an email to to be sure they are among the first to receive notice when pre-orders begin! We asked eFX is they would add Hulk's Purple Pants to their replica collectibles lineup. Sadly, there are no plans for this far....

CLICK HERE to dive into our folder full of Avengers Movie Merch, collected all in one place!

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