Friday, September 23, 2011

The Hub of Transformers : Great American Tour

Fans of the popular TRANSFORMERS brand from Hasbro will have a chance to experience the storied franchise in several communities as The Hub TV Network, a destination for kids and their families, collaborates with some of the biggest names in entertainment for the nationwide “The Hub of TRANSFORMERS: Great American Tour,” celebrating the heritage of the successful entertainment property. The eight-city touring exhibit kicks off September 30 in New York and California.

The tour brings together entertainment leaders Hasbro, Inc., Blockbuster L.L.C., Paramount Home Entertainment, and Universal Studios Hollywood with The Hub in an event that engages consumers and brings the AUTOBOTS and DECEPTICONS to life through a highly interactive brand experience for the whole family.

“The Hub of TRANSFORMERS: Great American Tour” will celebrate the franchise in all its iterations including this summer’s hit film from Paramount Pictures Transformers: Dark of the Moon, as well as the all-new CGI animated television series “Transformers Prime” from Hasbro Studios, and the original 1980s animated television series -- both of which can currently be seen on The Hub.

The tour will coincide with the three-part first season finale of the Emmy®-winning “Transformers Prime” on The Hub beginning on Saturday, October 1 (8:30p.m. ET) as well as Paramount Home Entertainment’s Blu-ray™ and DVD release of Transformers: Dark of the Moon on Friday, September 30.

Eight Blockbuster retail locations will host spectacular dome-shaped “Transformers Prime”-themed tents that will feature photo opportunities, behind-the-scenes content, exclusive artifacts and authentic props from both television series as well as Transformers: Dark of the Moon. Additionally, fans can see the authentic Camaro (BUMBLEBEE) or Corvette (SIDESWIPE) movie vehicles from this summer’s mega-successful film and win special TRANSFORMERS prizes. Universal Studios Hollywood will also offer a special sneak peek of its new cutting- edge mega attraction, “Transformers: The Ride-3D,” opening in Spring 2012. The dynamic, motion-based thrill ride will tell an original “TRANSFORMERS” story using original, photo-realistic 3D-HD media, sophisticated special effects and one of the most elaborate roaming flight simulator ride systems ever created.

“The Hub of TRANSFORMERS: Great American Tour” dates and Blockbuster store locations:

· (9/30 - 10/1) - 256 E Route 59, NANUET, NEW YORK, 10954

· (9/30 - 10/1) - 10338 Sepulveda, MISSION HILLS, CALIFORNIA, 91345

· (10/8) - 4640 W Irving Park Road, CHICAGO, ILLINIOIS, 60641

· (10/8) - 1375 Blossom Hill Road, SAN JOSE, CALIFORNIA, 95118

· (10/15) - 827 S.E. Green Oaks Blvd., ARLINGTON, TEXAS, 76017

· (10/15) - 5365 S. Wadsworth, LITTLETON, COLORADO, 80123

· (10/22) - 588 Sawdust, SPRING, TEXAS, 77380

· (10/22) - 624 W. Hwy. 40, BLUE SPRINGS, MISSOURI, 64014

In addition, fans can participate in a month-long Facebook sweepstakes promoted in 1,500 Blockbuster retail locations beginning Monday, September 26. One Grand Prize is a trip to Los Angeles to be amongst the first to experience TRANSFORMERS: THE RIDE – 3D, the all-new attraction coming to Universal Studios Hollywood in Spring 2012. Combined with a gift pack featuring Hasbro, Blockbuster and Paramount Home Entertainment prizes, the Grand Prize is valued at more than $5,500. 100 secondary winners will each receive “The Ultimate TRANSFORMERS Fan Gift Pack” which includes subscriptions, gift cards, toys, and DVDs from the participating sponsors. The promotion will be simultaneously hosted on all six promotional partners’ Facebook pages where more details can be found:

The Hub -
Hasbro -
Paramount -
Blockbuster -
Universal Studios Hollywood -

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