Friday, January 6, 2017

Toy Fair 2017: Justice League Action from Mattel

Back into the early fires of our global Toy Fair 2016 coverage, once again with Mattel who gives us a look at their upcoming Justice league Action toy line. Not seen the cartoon yet? YOU ARE COMPLETELY DEPRIVING YOURSELF!!! I had low expectations on this project but after watching 18 episodes, I can safely say this is the best super hero cartoon series on TV right now...and more! Remember how we moan that they should just continue Justice League unlimited right where they left off because the show was damn near brilliant? WISH GRANTED...SORT OF. Think JLU with a an injection of Loony Tunes cranked to about 50% wackiness. It's funny in all the right ways, the voice acting is top notch, the art style is not distracting at all and it's got all those little Bruce Timm touches we can identify immediately and laugh out loud along with. GET TO WATCHING!! Now..onto the toys...

DC Justice League Action Mighty Mini 3-Pack Figures
Recreate favorite Justice League Action stories with this 3-pack of 2" scale Mighty Mini action figures! Each figure features pop off joints for mix and match play with other DC minis. There is also a bonus piece to collect and connect to the other 3-packs' pieces and build an exclusive 3" mini Darkseid figure! In 2" scale, these figures are the perfect size for on-the-go battles! Each 3-pack sold separately, subject to availability. Colors and decorations may vary.

Current 3 pack assortments include:
Batman, Firestorm and an exclusive Mr. Freeze figure
Superman, Lobo and and exclusive Hawkman figure
Wonder Woman, The Flash and an exclusive Mongul figure



Since Mattel is pushing the "exclusive figure" angle, it's probably safe to assume we'll get blind packs of individually packed figures with some chase variants.

DC Justice League Action 12" Twin Blast Batmobile Vehicle
Speed to the battle scene in this 12" signature Twin Blast Batmobile with colorfully cool new Justice League Action details and designs! Armed with double mounted blaster weaponry, you can fire projectiles from the vehicle's hood then snap them to the side doors, or hold them for hand to hand combat - that will stop Super-Villains from all sides! This sleek, iconic Batman vehicle fits all 12" Justice League Action figures, sold separately.

New 12" Twin Blast Batmobile with colorful, new Justice League Action design
Double mounted blasters fire projectiles from the vehicle's hood, and snap and fire from the side doors
Blasters can be used by figures in hand to hand combat




DC Justice League Action 12" Batman and Transforming Batcycle
Batman is best known for his awesome gear and gadgets, Justice League Action is all about enhanced team power, and this 2-pack brings them both together! The figure has 11 points of articulation and wears his Armor Batman suit with a soft goods cape. The iconic Batcycle features techno sleek design with a Stun Cannon and a Bat-shaped Shield that can be removed and used by Batman in hand to hand combat. The Batcycle also morphs into a Batbot – to create Super Hero strike mode! And that's not all, an exclusive 5cm Mighty Mini the Atom figure fits in the chest of Batbot to launch at Super-Villains! With multiple ways to play, this deluxe action figure, Batcycle and Batbot give Batman the power he needs to save Gotham City!



DC Justice League Action 12" Transforming Batmobile to Batjet Vehicle
Speed to the Gotham City crime scene in this 12" signature Batmobile featuring new Justice League Action deco, a slick black body, silver rims and a side-mounted blaster that fires projectiles from the hood! The Batmobile also morphs to high speed flight mode to become the Bat Jet when the wings come out! Includes exclusive Batman mini figure with pop off joints for mix-and-match play with other DC Comics mini figures. Sold separately.






DC Justice League Action 12" Action Figures
This exciting, new 12" Batman figure captures the unique look and sleek style of the Justice League Action series, an enhanced grey and black Batsuit, refreshed facial design and cowl, cloth cape - plus added articulation at the knees! Now fans can enjoy even more posing and battle moves! The full assortment includes a variety of favorite character figures like Superman, Wonder Woman, The Flash, The Joker and more to come. (8 new figures are on the way!) Recreate your favorite Super Hero combat and defeat DC's most powerful Super-Villains! Each figure sold separately, subject to availability.

New 12" Batman figure with enhanced grey and black Batsuit, and sleek styling of the Justice League Action series. Added articulation at the knees for a total of 11 points

 















DC Justice League Action Armor Blast Superman 12" Action Figure
Get ready for epic adventures and the next level of battle fun with this 12" deluxe Superman action figure! Inspired by the Justice League Action series, the DC Super Hero has 11 points of articulation, new design, soft goods cape, and transforming features! His colorful armor and shield have interchangeable parts: the red armor can also be attached to the blue shield/shooter for enhanced defense, and the shield holds up to 3 discs that fire out like a blaster! The accessories are also interchangeable with other figures in this assortment for even more transforming battle action! Other figures sold separately, subject to availability.





DC Justice League Action Stealth Shot Batman 12" Action Figure
This exciting new 12" figure captures the unique power and style of a leading Justice League Action character. Based on the epic animated series, Batman features his black Batsuit, updated decos, newly sculpted head, costume enhancement and cloth cape. There is also bonus knee articulation, for a total of 11 points, for dynamic posing and battle action. With 8 new figures in the full assortment, fans can truly build their ideal Justice League Action team! Each figure sold separately, subject to availability.





DC Justice League Action 12" Wing Tech Batman Figure
Get ready for epic adventures and the next level of battle with this 12" deluxe Batman action figure! Inspired by the Justice League Action series, the DC Super Hero has 11 points of articulation, enhanced design, soft goods cape, and transforming features! His blue armory backpack includes removable, adjustable ailerons that snap on The Dark Knight's shoulders to use as armor in the heat of battle. Or fire the yellow batarang projectile out from the backpack to stop Super-Villains in their tracks! The figure's accessories are interchangeable with other figures in this assortment for inventive battle action and transformation. Other figures sold separately, subject to availability.





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More Toy Fair news coming in from across the globe daily! 

4 comments :

  1. So, so stupid. 2 inch figures. 12 inch figures.

    ...but nothing in between. That's Mattel for ya...

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    1. I'm not 100% convinced this is all we are getting. Something tells me a 5 inch line will pop up.

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  2. Glad to see this show is getting toy support. They had to cancel the Green Lantern: The Animated Series line because the movie failed, and I don't even know why they didn't do anything for Beware the Batman.

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    Replies
    1. They did. Beware the Batman had two action figures released: one in 6" and one in 4", as well as an all McDonalds line. There was also an Anarky prototype made.

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