“These programs are an innovative way for studios to extend brands and reach fans of toy collectibles, especially in the wake of shrinking shelf space for action figures at many retailers,” states Bill Howard, CEO of Snap Creative. “These in-theater collectibles are an extremely effective sales and marketing tool for studios and exhibitors alike. On average, there’s a 20% lift in sales for the branded collectibles and popcorn “speed-packs” compared to the non-branded popcorn packages. We also had a hugely successful program for the Disney hit Frozen earlier this year. These packs help audiences connect with brands on a whole new level.”
Snap Creative's summer releases started with toys and speed packs based on the highly anticipated How to Train Your Dragon 2 that opened in theaters on June 13th, followed by Transformers which opened this past weekend. For those and Planes July 18th, Guardians August 1st and Turtles August 8th, movie-going fans can collect 2 or 3 different highly detailed figures and/or keychains for each phenomenal feature, along with reusable cups and popcorn packs. Millions of collectible packages will be available in some of the largest theatre chains worldwide in the United States, China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.
Top studio players are taking advantage of reaching customers in a whole new way via these promotions. And with collectible play patterns included in these promotional packs, in essence, a new toy aisle is being created in theaters right before our eyes.
With an estimated $50 Million in collectible pack concession sales, in over a dozen countries worldwide, Snap collaborates on 15 theatrical promotional packages with studios and exhibitors each year. Already this year, Snap created several highly sought-after promotional concessions programs for The Amazing Spider Man 2, Captain America: The Winter Soldier, Frozen and more.