The line will concentrate on those eccentric characters from the franchise, namely Slimer and the Stay Puft Marshmallow Man, best suited to stand alongside the enigmatic furry brown Domo, and will cast them in instantly recognizable scenes from the film.
“Ghostbusters is one of the most influential and instantly recognizable pop-culture icons of all-time,” said Rich Collins, President and CEO, Big Tent Entertainment. “This mash-up bridges the generation gap between pop-culture fandom and blends two franchises that seem to share a common sensibility.”
“The collaboration between beloved, iconic movie franchise, The Ghostbusters, and millennial fan favorite, Domo, will provide a highly sought after product launch appealing to consumers of all ages”, said Gregory Economos, SVP Global Consumer Products, Sony Pictures Entertainment.
In Ghostbusters, University parapsychologists Dr. Peter Venkman (Murray), Dr. Raymond Stanz (Aykroyd) and Dr. Egon Spengler (Ramis) lose a research grant when their experiment methodology is proven to be bogus. The team decides to go into business for themselves and open 'Ghostbusters,' a ghost removal service. After struggling to get on their feet, they are summoned to investigate the strange happenings in Dana Barrett's (Weaver) Central Park West apartment. What they discover is that all Manhattan is being besieged by ghosts and other worldly demons through a portal in her building.
Domo’s unique look and personality as the mascot for Japanese public broadcaster NHK quickly catapulted the character into one of the Internet’s biggest sensations. As the reigning poster child for personalized, user-generated content, Domo has found a home as a pop culture icon with over 6 million Facebook fans and hundreds of thousands of fan-made images, websites and videos posted to websites such as YouTube, Instagram, Pinterest and Flickr, among others. Now more than a decade later, the lovable fuzzy brown character’s cult status continues to grow with product flying off retail shelves.