Monday, December 23, 2013

Last Minute Holiday Gift Guide: Dolls at Sunset

After years of Barbie ruling the shelves at your local toy shop, it seems there has been a jolt of energy shot into the veins of creatives over the past few years. Set aside lines like Bratz and Liv that only seem to offer endless variation on girl's fashion. We are here to talk about boundless creativity and an eye for design we've never seen at retail before. Most of you already collect Monster High, so no reason to beat that into the ground. Suffice to say we love what Mattel's crew does with the line and are always impressed with the new character designs. Today we'll check out Monster High's sister line Ever After High, the coming of the undead to the girl isles with Once Upon a Zombie and the evolution of My Little Pony with Equestria Girls.

Once Upon a Zombie: Something mysterious has happened to the Classic Fairytale Princesses. A curse has been cast upon their fantasy world, turning them into supernatural Zombies! Now it’s time for these Zombie Princesses to rise, empower, and claim back their world back!

••6 unique Zombie Princesses
••Fully articulated
••Bewitching crystal eyes
••Rooted hair for styling fun
••Includes doll stand and comb

••Download the FREE Zombie Princess app and have fun creating ‘zombiegrams’
••Each doll unlocks a unique Zombie photo effect and virtual stickers that can be used to transform pictures of you and/or your friends into beautiful Zombies
••Share your Zombified pictures via email, Instagram, FB or Twitter

Ever After High: At the enchanted boarding school of Ever After High™, students learn to follow in their parents' fabled footsteps, until Raven Queen™ (daughter of the Evil Queen) questions her storybook fate of becoming the next Evil Queen (who is supposed to poison fellow classmate Apple White™ — daughter of Snow White). Raven Queen™ rallies her classmates to question their own pre-determined destiny. The school quickly becomes divided between the Ever After Royals™ -- who want their promised Happily Ever After and the Ever After Rebels™ -- who want to write their own storybook endings, not follow their parent's fairytale. Are you a Royal or a Rebel? The end is just the beginning!

Based on the relatable everyday lives of extraordinary teenage sons and daughters of well-known fairytale legends, Ever After High™ features creative storylines and original characters, leveraging multiple platforms to reach consumers at every touch point.

"Ever After High celebrates the idea that the story of your life is not written in permanent ink — our characters help convey to girls the importance of having the courage and confidence to make your own decisions and to create your own destiny," said Stephanie Cota, Senior Vice President, Global Brand Marketing for Mattel. "Ever After High is not like the fairytales you grew-up reading, these are new stories and new characters based on old favorites with modern twists."

My Little Pony Equestria Girls: Twilight Sparkle’s crown is stolen from the Crystal Empire, and she pursues the thief into an alternate world where she transforms into a teenage girl. To reclaim her crown and return home, Twilight is faced with mending friendships at Canterlot High, where she meets some familiar faces who remind her of Ponyville’s Applejack, Rarity, Rainbow Dash, Pinkie Pie and Fluttershy.

(HASBRO/Ages 5 & up/Approx. Retail Price $19.99)
The MY LITTLE PONY EQUESTRIA GIRLS friends love to show off their latest looks! Each doll in the MY LITTLE PONY EQUESTRIA GIRLS Dolls with Accessories assortment comes with two style savvy outfits and two pairs of adorable interchangeable shoes to match. These dolls are especially ready to strike any fashion pose with articulated knees and elbows. Girls can choose between RAINBOW DASH, FLUTTERSHY and RARITY dolls, each with a variety of fashionable accessories including a colorful ponytail hair clip that girls can also wear. Each doll sold separately. Available at most major toy retailers nationwide and on

(HASBRO/Ages 5 & up/Approx. Retail Price $19.99)
Before the MY LITTLE PONY EQUESTRIA GIRLS were six stylish girlfriends, they were the best of pony friends. The MY LITTLE PONY EQUESTRIA GIRLS doll and pony sets tells the story of both sides of the magical mirror, featuring a MY LITTLE PONY EQUESTRIA GIRLS doll alongside her pony alter ego. Girls can choose between the smart and stylish princess TWILIGHT SPARKLE doll and pony or the CANTERLOT HIGH principal CELESTIA doll and PRINCESS CELESTIA pony figure. Each set sold separately.

(HASBRO/Ages 5 & up/Approx. Retail Price $24.99)
This MY LITTLE PONY EQUESTRIA GIRLS RAINBOW DASH doll features extra long, extra awesome hair and fabulous accessories that will dazzle her best buds as she shows off her latest style. Girls will love to brush her ultra-long, luxurious tresses and multi-colored highlights that keep her in vogue through every change of season! Whether it’s up in a ‘pony tail’ or pulled back in a braid, RAINBOW DASH always looks fashion-forward and ready for her next adventure! The RAINBOW DASH doll comes complete with a colorful brush, three clip-in ponytails, fun hair accents and chic outfit.

(HASBRO/Ages 5 & up/Approx. Retail Price $29.99)
The MY LITTLE PONY EQUESTRIA GIRLS characters are up for Fall Formal Princess of CANTERLOT HIGH, but will TWILIGHT SPARKLE or SUNSET SHIMMER get the crown and rule the school? It’s up to pony fans to decide with the MY LITTLE PONY EQUESTRIA GIRLS Dolls Two-Pack! The TWILIGHT SPARKLE doll is ready to earn the coveted title, dressed to impress in her Fall Formal outfit, paired with sleek and chic boots. SUNSET SHIMMER, available exclusively in this set, rocks two-tone orange and yellow hair, and looks effortlessly cool wearing a trendy black biker jacket over her dress. Each doll comes with her own pair of earrings, purse, and brush – but there’s only one crown!


CLICK HERE for additional images from this set!

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