Wednesday, September 25, 2013

Adult Swim Announces Live Streaming Across All Platforms

Adult Swim, basic cable television’s #1 network in Total Day for the past eight consecutive years among adults 18-34, 18-49 & 18-24 and men 18-34, 18-49 and 18-24, today launched live streaming functionality on and via the Watch [adult swim] app on iOS and Android devices. The launch marks yet another step in Adult Swim’s expansion across multiple platforms as it continues to be one of the industry’s most innovative comedy brands.

TV subscribers may now enjoy Adult Swim programming such as the Emmy Award-winning series Childrens Hospital and Robot Chicken in real time wherever they like on any device, adding value to the official site, which ranks among the top five video sites in the humor category, and the popular Watch [adult swim] app which has nearly four million downloads to date.  To watch the live streams, viewers will be required to log in using their TV-provider account information.

Live streaming is the newest addition to Adult Swim’s digital portfolio, joining’s original and exclusive online comedy content (which includes work from Tim Heidecker & Eric Wareheim and some of the original creative members from The Onion), their top-performing mobile games business that has had 22 iOS apps reaching the App Store’s top 10, a growing slate of independent games published on Steam, and more than 130 free online games.

This is the latest phase in the rollout of TV Everywhere, the industry-wide initiative that gives subscribers to cable, satellite and telco video services access to more of their favorite shows across a wide range of digital platforms.

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