Thursday, June 20, 2013

Pretty Ugly Get Monstrous With Universal Monsters

Pretty Ugly™, LLC, the official licensors of the popular UGLYDOLL® brand, has partnered with Universal Partnerships & Licensing to develop an all-new series of UGLYDOLL plush dolls based on the Universal Monsters. The Universal Monsters are some of the most iconic characters in cinematic history and have a rich history that spans the past 80 years with a fan base in the millions. The Universal Monsters series of dolls will make their retail debut Halloween 2013.

"The creators of UGLYDOLL have had a lifelong interest in the mythology of the Universal Monsters - they actually named their first child after a character from Dracula," said Alita Friedman, Chief Brand Officer, Pretty Ugly. "We are thrilled to be working with Universal, and to be offering these collaborations in time for Halloween."

"UGLYDOLL brought an exciting new concept to us, and we are thrilled to partner with Pretty Ugly to bring a unique and artistic version of our Monsters blended with their ubiquitous characters to the marketplace," said Cindy Chang, Senior Vice President and General Manager, Licensing, Universal Partnerships & Licensing.

GUND®, a division of Enesco®, will offer these co-branded characters including

    Wedgehead™ as Frankenstein
    Ice-Bat™ as Dracula
    Ox™ as Wolfman
    Tray™ as Bride of Frankenstein
    Big Toe™ as Creature From the Black Lagoon
    Babo™ as Mummy

The first series of plush dolls will launch this fall and will be available at retailers nationwide for a suggested retail price of $20.00. GUND will preview these new collaborative plush characters at the summer Gift Shows and ASTRA show in June.

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