Tuesday, June 11, 2013

DC Comics Characters Get Pretty Ugly

Pretty Ugly, LLC. and Warner Bros. Consumer Products, on behalf of DC Entertainment, announced today that they have entered into a co-branded collaboration with DC Comics Super Heroes and UGLYDOLL characters. GUND, a division of Enesco, will produce a diverse range of colorful and collectible Super Hero plush based on the DC Comics and UGLYDOLL character universes. The initial release this fall will be a trio that includes two versions of Ice-Bat™ as Batman™ and Babo™ as Superman™.
The plush characters will be offered at retail from $20+ and will be available through Diamond Comics and a broad range of retailers.   FUNKO is also set to offer a collection of vinyl figures based on the DC Comics and UGLYDOLL plush collaboration during the holiday season this year.   Additional categories of merchandise and collaborative characters will be announced in the coming months.

"We've long admired the fun and unique characters and products that Pretty Ugly  designs and we are excited to partner with them so they can put their quirky twist on our iconic Super Heroes," said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. "Working with the most iconic Super Hero brands has been a dream of ours," said Alita Friedman, Chief Brand Officer of Pretty Ugly, LLC. "We were jumping up and down on both sides of the coast, as every sample that passed through our hands was simply amazing. The final versions are hilarious right down to the fun illustrations and stories on the hang tags. Our brands have the utmost respect for each other."

GUND will be previewing their new collaborative plush merchandise at the summer Gift Shows and ASTRA show in June. Diamond Comics will be exhibiting at San Diego Comic-Con in July and in their infamous Previews catalog. FUNKO and others will launch merchandise in time for the holiday season.

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