Wednesday, May 8, 2013

Electronic Arts On Star Wars Video Games

Lucasfilm Ltd. and Disney Interactive are entering into a multi-year, multi-title exclusive licensing agreement with Electronic Arts Inc. (EA) for the creation of new high quality Star Wars games aimed at the core gaming audience and spanning multiple genres for console, PC, mobile, and tablets.

Industry leaders and creators of best-in-class blockbuster games, the development and publishing teams at EA will collaborate with the creative teams at Lucasfilm to provide audiences with all-new gaming experiences set in the ever-expanding Star Wars galaxy. As part of the agreement, EA studio teams DICE (Battlefield series) and Visceral (Dead Space series) will join BioWare (Mass Effect series, Star Wars: The Old Republic) in the development of new Star Wars games.

"Our number one objective was to find a developer who could consistently deliver our fans great Star Wars games for years to come," said Kathleen Kennedy, president of Lucasfilm. "When we looked at the talent of the teams that EA was committing to our games and the quality of their vision for Star Wars, the choice was clear."

While EA studios will develop for the core Star Wars gaming audience, Disney Interactive will focus on delivering new Star Wars games for casual audiences on mobile, social, tablet, and online gaming platforms.

"This agreement demonstrates our commitment to creating quality game experiences that drive the popularity of the Star Wars franchise for years to come," said John Pleasants, co-president of Disney Interactive. "Collaborating with one of the world's premier game developers will allow us to bring an amazing portfolio of new Star Wars titles to fans around the world."

"Every developer dreams of creating games for the Star Wars universe," said EA Labels President Frank Gibeau. "Three of our top studios will fulfill that dream, crafting epic adventures for Star Wars fans. The new experiences we create may borrow from films, but the games will be entirely original with all new stories and gameplay."

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