Wednesday, November 14, 2012

Build a Better Star Trek Universe

With all the properties that have come and gone from building sets, it is quite shocking that Star Trek has never gotten the brick treatment before! All that is about to change with Hasbro's new Star Trek Kre-O line this Spring of 2013. Sure, the key elements are based on the sequel to the newest rebooted film series, but beggars can't be choosers...and hell, Hasbro has always said "if you buy it, we'll make more!" This is absolutely one situation where money will do the talking. Plus...there may be surprises below...

The KRE-O STAR TREK sets will offer high-quality KRE-O bricks as well as new KREON figures in the likeness of popular characters. Among its additional new play experiences, Hasbro will also offer robust line of roleplay toys for kids and fans to act out the intergalactic saga as well as select new figures.

"The STAR TREK property is an entertainment giant known by millions across the globe and Hasbro is thrilled to be working with CBS Consumer Products to bring the franchise to life in toy form," said John Frascotti, chief marketing officer, Hasbro, Inc. "As a global branded play company, Hasbro delivers the best properties in a variety of formats to consumers around the world. We're excited to offer fans the opportunity to experience icons of STAR TREK in exhilarating new ways with our KRE-O building sets as well as with new roleplay items and more."

"Hasbro and STAR TREK have always been known as innovative brands," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. "Bringing them together in this new toy line will give fans of the entire STAR TREK franchise new ways to experience the final frontier, including the first complete construction program."

In a groundbreaking move for entertainment based building sets, Hasbro teamed up with J.J. Abrams, director of the upcoming STAR TREK sequel, to create a KRE-O STAR TREK stop motion digital short. The digital short, produced by Bad Robot, features icons of the STAR TREK saga in a stand-alone storyline and will premiere at a later date in partnership with Paramount Pictures. Here's the teaser...'re a fan. You look forward to spending heaps of money on building sets but all you've seen so far is the revealed Enterprise. Well, start earmarking those future paychecks! Here's a rundown of what you can expect on the shelves next Spring...

Beam Me Up Capsules: Individually foil packed (which usually means blind bags ie; you don't know what you are getting lest you have the feel-em-up powers). 18 figures are slated to start with characters from the movie and CLASSIC STAR TREK. Each Kreon figure comes with weapon accessories. February 2013

Micro Build Ships: Collect all 4 Micro Build ships inspired by the Star Trek movies! Each ship comes with a lighted display stand. February 2013

Transporter Set: No Kre-O Star Trek collection is complete without the transporter to beam figures to other planets! Watch as a Kreon figure is "beamed" to another planet surface with a push button light feature. Double-sided play using Kre-O flex pannels brings the transporter to life. Set includes 2 Kreon figures. March 2013

Zipline Ships: includes a light feature that can both illuminate the interior as well as rotate 90 degrees to create a spotlight below. Sets include working zipline feature, a small environment build and 2 Kreon figures. February 2013

(Alternate) Ship: features a lighted front cockpit, movable wings and missile launchers. A fold-down back ramp allows for easy access to the ship's interior. Set includes 4 Kreon figures with weapon accessories. February 2-13

Enterprise Ship: Build and play with the most iconic Star Trek ship! This key ship features an opening lid to reveal the command bridge where the captain can sit within a lighted interior. Set includes a display stand, lighted warp engines, firing missile launcher and 5 Kreon figures. February 2013

1 comment :

  1. What exactly are "select figures"? Are we getting actual FIGURE figures?