Tuesday, February 7, 2012

Toy Fair 2012 : Bruce Lee's Temple of Kung Fu

Round 5 announces exclusive collaboration with art toy design legend Jeremy Madl, aka MAD, on its first ever release of Round 5 X Bruce Lee X MAD figures and the debut of Bruce Lee's Temple of Kung Fu line of collectibles.

The Temple of Kung Fu launch represents the first of several planned collaborations between Round 5 and established artists from the art toy space centering on the official Bruce Lee brand.

"There are so many different things to celebrate about Bruce Lee, the martial artist, the philosopher, the actor, but here we are just celebrating Bruce Lee - the legend," said Damon Lau, President of Round 5. "Working with MAD on a brand like Bruce Lee has been incredible, his passion for the brand is so evident in the design of this collection, which is amongst the best we've ever created."

The first Temple of Kung Fu figures scheduled for global release this summer will feature a 3-inch blind box assortment of 28 characters including a variety of mystery characters, and will be available at select retailers around the world. In addition to the standard figures, Temple of Kung Fu will include hyper-limited chase figures featuring alternative colorways, costume designs, and accessories.

The Temple of Kung Fu will feature a broad variety of figures inspired by the legend and career of Bruce Lee, and those of Kung Fu history and lore.

MAD, best known for his collaborations with Kidrobot, is eager to be working on the Bruce Lee brand. "I've been a fan of Bruce Lee since watching his movies as a kid, and he's become such an icon I jumped at the opportunity to create this line," said MAD. "I think everyone will be blown away by our first release."

Buyers and media attending the New York Toy Fair from February 12-15 can stop by booth #4517 at the Jacob K. Javits Centre for a sneak peak of the Round 5 X Bruce Lee X MAD lineup.

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