The Amazing Spider-Man Lizard FULL Reveal!

And you can add "The Full Monty" as our scaly friend lacks purple pants.

Have you been keeping track? We first saw Lizard's face on a Pez dispenser. Then MEGABloks accidentally revealed his full look (albeit in tiny MEGA-figure form) along with plot details including SWAT LIZARDS!! Then your buddies at Idle Hands showed you the face of evil via a remote control for a Lizard Attack Quad which had the creature himself riding. We suggested he looked like Gadzookie (Godzilla's son, natch) but the consensus across the interwebs was he must be a Koopa Troopa from the Super Mario Brothers live action film. Works for me.

NOW Bleeding Cool brings things full circle with a reveal a reader literally stumbled across at his daughter's swim class. Love it.

SwimWays® Dive Characters™ featuring kid's favorite Marvel® Spider-Man™ characters!

• Play action in and out of the pool.
• Soft and flexible design.
• Three characters per package: Two action-posed Spider-Man™ characters and one Lizard™.

Will there be anything huge left to reveal by the time Toy Fair actually starts? Probably not. Probably....not.