Thursday, September 2, 2010

Adidas is Strong With The Force

From the moment a small company decided it would be killer to make garish button down shirts with comic book super heroes lunging forth, surrounded by flame, clothing companies knew the geek market was far larger than they'd ever imagined. Since that dark time, fans have launched their own creations ranging from the classic "picture on a t shirt" to the equally jaw dropping, over the top designs to more a conservative, artistic approach to the source material that borders on designer clothing. When the latter happens, a fan can display their love for a film like The Neverending Story and look downright slick doing so! Today, we get word that Adidas has launched the newest clothing line utilizing the characters and lore of the Star Wars Universe and what's been created is sure to escalate your status from "comic dork" to "geek elite" with a zip of a track jacket and the lacing of your new Han Solo sneakers. Check it out!

Of course all style comes with a price. Shirts start at $25 and up into track zip ups and jackets climbing into the 400 dollar range so you can claim your almamater is DARKSIDE UNIVERSITY. GO SITH!! Hit up the Star Wars Adidas shop to get your Jedi training gear today.

1 comment :

  1. I like the execution, but I'm not a Star Wars fan. I'd have mad respect if one of my pals was wearing some of this gear, though.